Evaluation and Suggestion of Qinhu National Wetland Park from the Perspective of Multi-agent
Due to its unique ecosystem function, the wetland is known as the “kidney of the earth”. Under the background of calling for ecological protection and building ecological civilization, wetland eco-tourism has gradually appeared in people’s vision, which not only brings economic benefits and social benefits. The ecotourism income also reverses the promotion of ecological development. Among them, wetland ecotourism and ecotourism are species-related, which is a kind of green, low-carbon and civilized tourism, emphasizing that human beings and wetlands are symbiotic coexistence and coordinated development, and strive for ecological, social and economic benefits. Coordinated development is the essential attribute of wetland ecotourism. Therefore, the construction and development of wetland ecotourism should be based on the unification of three kinds of benefits, and can not replace the ecological effects with economic income, not simply focus on economic development and construction, neglect social or ecological civilization construction, and achieve wetland ecology. Continuous development.
Qinhu National Wetland Park has a superior geographical position and beautiful natural scenery in the north subtropical monsoon climate zone. It has rich species resources and scenic culture. The whole thesis takes wetland ecological construction as the core idea, and analyzes the two aspects of image perception and performance of Qinhu wetland. From the perspective of image perception, through the collection of tourists on the platform of the US group and the public comment, the network text analysis method and factor analysis are adopted. And semantic network analysis. Factor analysis is divided into two aspects: motivation and behavior, attitude and perception. In the analysis of the image of Qinhu wetland, combined with the network text analysis method and high-frequency word analysis method, combined with the rooted theory to encode the elements of Qinhu, so that people can more clearly see the tourism environment and resources, tourism traffic and signs. There are different problems in the four aspects of tourism consumption and experience and tourism facilities and services.
The wetland ecological service system also has social, economic and ecological benefits. This paper studies the wetland performance of the Qinhu National Wetland Park. In terms of economic benefits of wetlands, they are divided into direct economic benefits and indirect economic benefits. In terms of the social benefits of wetlands, the analysis of wetland construction not only increases employment, enhances people’s happiness index, but also provides popular science education and publicity sites, especially for young people’s scientific knowledge and environmental awareness. In terms of ecological benefits of wetlands, enriching species diversity and improving water quality are the manifestations of wetland ecological functions.
Finally, based on the image perception research and performance research of Qinhu Wetland, this paper finds that there are problems in its construction management, such as: the government’s ecological function is too weak, the tourism mechanism is not perfect, etc., and propose corresponding image promotion strategies for these problems, such as: establishing a certain assessment system to strengthen the government’s ecological functions; the tourism mechanism will link the finance, transportation, administrative management and the Agricultural Forestry Bureau to jointly make the Qinhu National Wetland Park a more in line with the 5A-level scenic spot.
Key words：Qinhu wetland; ecotourism; image perception; ecological protection