运用互联网金融工具激励个人低碳生活——蚂蚁森林碳金融创新机理分析毕业论文_农林经济管理毕业论文

运用互联网金融工具激励个人低碳生活——蚂蚁森林碳金融创新机理分析毕业论文

2021-04-08更新

摘 要

低碳经济成为了持续贯穿整个21世纪的最为关注的全球性议题之一。为了应对碳排放问题,互联网碳金融工具也就应运而生,互联网金融工具就是运用互联网金融发展的思想把传统金融机构与互联网企业利用互联网技术和信息通信技术联系起来用来实现资金融通、支付、投资和信息中介服务等新型业务的目标。

本文主要以支付宝推出的“蚂蚁森林”为例,从设计理念,传播方式,激励手段三个方面对蚂蚁森林碳金融创新机理进行分析,指出不足,提出建议,旨在完善“互联网 游戏 公益”模式,激励个人低碳生活,从而为我国节能减排公益事业做出贡献。

关键词:互联网金融工具;个人低碳生活;蚂蚁森林;碳金融创新机理

Apply financial instruments of Internet to motivate individuals for living a low-carbon life

—— Analysis on the Mechanism of Ant Forest carbon Financial Innovation

ABSTRACT

The Low-carbon Economy has become one of the most concerned global issues throughout the 21st century. To solve the problems of carbon emissions, the internet carbon financial instruments came into being. The Internet financial instruments is to apply the idea of Internet financial development, to construct the traditional financial institutions and Internet enterprises to utilize the Internet technology and information communication technology to achieve financing, payment, investment and a new financial business model of inform diary services. This text mainly takes “Ant Forest” introduced by Alipay as an example, from three aspects, the design idea, the mode of transmission and incentives to analyze the Ants Forest carbon financial innovation mechanism, then designating the deficiency and put offer the proposal. The aim is to improve and perfect the mode of Public Internet and Game and Commonweal. Encourage individual low-carbon life, thus contribute to our country’s conservation and emission reduction public welfare.

Key words: Internet Finance ;Individual Low-carbon life Ant Forest;Carbon Finance;

Innovation Mechanism

目 录

1 绪论………………………………………………………………………………………1

1.1 研究背景………………………………………………………………1

1.2 研究意义…………………………………………………………………………1

1.3 研究方法………………………………………………………………2

2 文献综述………………………………………………………………………………3

2.1 问题分析……………………………………………………………………3

2.2 国外研究现状…………………………………………………………………………3

2.3 国内研究现状……………………………………………………………………4

2.4 国内外研究现状总评述……………………………………………………………………5

3 互联网金融发展概述………………………………………………………………………………6

3. 1互联网金融发展现状………………………………………………………………………………7

3. 2互联网金融发展启示………………………………………………………………………………7

4 碳金融发展概述………………………………………………………………………………8

4. 1国际碳金融发展现状………………………………………………………………………………8

4. 2国际碳金融发展存在的问题………………………………………………………………………8

4. 3 国内碳金融发展现状………………………………………………………………………………9

5 蚂蚁森林碳金融创新机理分析…………………………………………………………………10

5. 1 蚂蚁森林实施现状………………………………………………………………………………10

5.2 蚂蚁森林碳金融创新机理分析………………………………………………………………11

5.2.1 设计理念方面………………………………………………………………………………11

5.2.2传播方式方面………………………………………………………………………………11

5.2.3 激励手段方面………………………………………………………………………………12

6 对策与建议………………………………………………………………………………13

6.1 完善法律框架,加强政策指导…………………………………………………………………13

6.2 建立碳信用评级体系………………………………………………………………………………13

6.3 开发“互联网 游戏 公益”模式的碳金融产品……………………………………………………13

致谢………………………………………………………………………………14

参考文献………………………………………………………………………………16

1 绪论

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