摘 要

旅游业是现代服务业的重要组成部分，我国人均收入水平显著提高，消费结构已经开始改变，人们对精神消费有了需求，因此我国对旅游休闲消费有市场需求和发展空间。农业生态旅游是将生态农业、自然风景、科技示范、休闲娱乐、生态环境保护等融为一体，实现第一产业与第三产业优势互补的目的，实现经济效益、社会效益、生态效益相统一，是重要的新型旅游方式。农业生态旅游通过将旅游业和生态农业有机结合从而给旅游业带来了更大的发展机遇，同时也给人们带来了新的旅游方式，是新的经济增长点，也是全球旅游业发展的热点和趋势。本论文阐述农业生态旅游的含义和相关理论，通过文献分析、发布问卷、实地考察，分析目前福建省农业生态旅游发展现状和存在的问题，以龙岩市永定土楼景区为案例进行探讨，总结福建省农业生态旅游发展中存在的产品同质性高、缺乏创新、淡旺季明显、政策力度不够、企业投资导向、旅游管理体制待完善、村民参与度不够高等问题，最后提出了完善工作体制、发挥政府作用，突出产品特色、开发创意性项目、优化升级产业结构，增加宣传力度、打造品牌，提高村民参与性、提升服务质量等对策。

关键词：农业生态旅游；现状；对策；福建省；永定景区

Research on the Present situation and Countermeasures of Agricultural Ecotourism Development in Fujian Province

ABSTRACT

Tourism is an important part of modern service industry, the level of per capita income of our country has been significantly improved, the consumption structure has begun to change, and people have demand for spiritual consumption, so China's tourism leisure consumption has market demand and development space. Agricultural eco-tourism is an important new type of tourism, which integrates ecological agriculture, natural scenery, science and technology demonstration, leisure and entertainment, ecological environment protection and so on to realize the unity of economic benefit, social benefit and ecological benefit.By combining tourism with eco-agriculture, agricultural eco-tourism brings more development opportunity to tourism, and also brings new tourism ways, new economic growth point and global tourism development hotspot and trend. This paper expounds the meaning and relevant theory of agricultural ecotourism, this paper analyzes the present situation and existing problems of agricultural eco-tourism development in Fujian Province by means of literature analysis, publication questionnaire and field investigation, and probes into the Longyan Yongding soil Building Scenic Area as a case study, summarizes the high quality of product homogeneity, lack of innovation and Light season obvious, the policy dynamics is not enough, the enterprise invests the direction, the tourism management system to be perfect, the Villager participation degree not high question, finally proposed consummates the work system, plays the government function, highlights the product characteristic, develops the creative project, optimizes the promotion industrial structure, increases the propaganda dynamics, builds the brand, enhances the villager participation Improve the quality of service and other countermeasures.

Key words: agricultural ecotourism; current situation; countermeasures; Fujian province; Yongding Scenic

目 录

1.绪论……………………………………………………………………………………………………………………………….……..1

1.1研究背景和意义…………………………………………………………………………………………………….………1

1.1.1研究背景…………………………………………………………………………………………………….……….1

1.1.2研究意义………………………………………………………………………………………………….………….3

1.2国内外研究成果综述………………………………………………………………………………………….…………3

1.2.1国外研究成果综述…………………………………………………………………………………….……….3

1.2.2国内研究成果综述…………………………………………………………………………………….……….5

1.2.3国内外研究现状评述……………………………………………………………………………….………..6

1.3主要研究内容与方法……………………………………………………………………………………………….…..6

1.3.1主要研究内容…………………………………………………………………………………………….……...6

1.3.2研究方法…………………………………………………………………………………………………….………7

1.3.3技术路线…………………………………………………………………………………………………………...7

2.农业生态旅游发展的相关理论基础…………………………………………………………………………….…….9

2.1农业生态旅游的内涵与特点…………………………………………………………………………………...….9

2.1.1农业生态旅游的内涵…………………………………………………………………………………...……9

2.1.2农业生态旅游的特点…………………..........................................................................9

2.2农业生态旅游发展的相关理论…………………………………………………………………………….….….9

2.2.1农业生态旅游的可持续发展…………………………………………….…………………………..…..9

2.2.2农业生态旅游中的产业链建设…………………………………………………………………….…..10

3.福建省永定景区农业生态旅游案例分析…………………….……………………………………………….…...12

3.1问卷调查结果分析…………………………………………………………………………………………………….…12

3.2永定景区案例分析………………………………………………………………………………………………….……16

4.福建省农业生态旅游发展现状………………………………………………………………………..………….…….20

4.1福建省农业生态旅游发展概述………………………….…………………………………………….…….…..20

4.2福建省农业生态旅游现存主要问题………………………………………………………………..………...21

4.2.1产品同质性高，缺乏创新…………………………………………………………………………….….21

4.2.2淡旺季明显…………………………………………………………………………………………………….…21

4.2.3政策力度不够………………………………………………………………………………….……………..…22

4.2.4企业投资导向存在问题……………………………………………………………………..…………...22

4.2.5旅游管理体制待完善，村民参与度不高……………………………………………..…………22

5.福建省农业生态旅游开发对策研究…………………………………………………………………………………23

5.1完善工作体制，发挥政府作用…………………………………………………………………………………23

5.2突出产品特色，开发创意性项目，优化升级产业结构………………………………………….23

5.3增加宣传力度，打造品牌………………………………………………………………..…..…………….……24